SALES TECHNIQUES

Customizable Training contents

Best suited for

  • Sellers, shop assistants, sales representatives, and any assistant in direct contact with customers.

The Objectives of the training are

  • To get prepared to a sales encounter
  • To know how to argue
  • How to listen and be focussed to the customer’s needs
  • How to be persuasive and effective
  • How to close a sale

Duration

  • 4 days with a total of 32 hours

Typical training contents (32 hrs)

  • Getting prepared to a sales encounter and knowing how to argue: sales psychology, analysing the customer requirements, psychological approach.
  • Keep in mind the customer is King ! Be attentive to the customers to best meet their needs : analysing the concepts of need and desire, how to trigger the desire according to the need, how to argue in a first contact, how to analyse the customer behaviour : learn the importance of non verbal, body language, how to adapt to the customer, how to be on the same lines as the customer.
  • How to be persuasive and effective : sales strategy, arguments, how to be persuasive and effective, how to present products.
  • Closing a sale : counter-arguments, alternative offerings, customer loyalty and satisfaction strategies.
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