Retail shop « comme des fous » in Hyères

The art of visual merchandising in the point of sale :

• The history of visual merchandising
• Concepts and description
• Introducing the visual merchandising into the global marketing strategy
• Consumers’ behaviours and their evolution
• Legal aspects

Visual merchandising techniques and methods :

• Organising the point of sale : objectives in terms of marketing and sales, analysis of the different shop spaces, space assignment and guidelines
• allocating store areas : rules and spaces
• The furniture
• The layout of items on shelves : space constraint, organisation and selection
• Management of the store areas : performance and congestion indicators, space assignment

Creating a shop window with items for a specific sales promotion :

• Designing attractive shop windows
• Display techniques
• Creative displays
• Choosing the right colours
• From concept to the making of the shop window
• Preparing the shop window